Mark Thomas
Co Owner at Zen10
Based in Melbourne, Australia
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Seniority
Director
Department
General Business & Management
Location
Melbourne
Industry
Advertising Services
Company size
1
Contact information
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m•••••••@zen10.com.au
Phone
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Background
About Mark Thomas
In 2010, I sat down with Dylan O’Donnell, a dictionary, a couple of laptops and a couple of double shot expressos and decided to come up with a new business name and mission. We'd been working heavily with Google AdWords companies and clients and recognised that a good business is not just about chasing and extracting money. Our clients aren’t targets, they are our partners and often our friends. Their success is connected, fundamentally, to ours. The online marketing industry is like the wild west. There is no regulator, guild or ombudsman. Just a lot of self-qualified cowboys running around with an invoice book and a basic understanding of Google AdWords. zen10 is different, we nurture our clients rather than “set and forget” them like the cowboys and the big players are doing. I also saw a huge disconnection between Online Advertising companies & Website Development. Bizarrely, these 2 services are often provided by different companies who don’t talk to each other or understand the goals of their client. When these 2 things synchronise they are greater than the sum of their parts. Our adwords clients were in desperate need of website help - our website clients were in desperate need of online advertising and optimisation. After 2 days of rejected ideas, scribbles, searches, and more coffee, a particular idea kept coming back on our shortlists – zen – and the 10 core areas the business covered. We slept on it, it still felt good in the harsh light of day and it’s been zen10 ever since! Since then, the business has doubled it’s client base by streamlining internal processes and IT support systems, constant dedication to training and staying current, passionate and informed about new ideas and strategies for our clients. zen10 provides a unified approach to online marketing. Our services are in demand and we prefer to work with like minded businesses who are as passionate and committed to their success as we are.
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