Mark Vanderbeeken

Background

About Mark Vanderbeeken

Senior executive manager specialized in conceiving and implementing customer-based strategies to maximize business impact, effectiveness and efficiency. Experience covers international and Italian companies across industries, and with public institutions, including European Commission and UN. Check my recent article for my thoughts and goals: Key skills Product, service and business innovation; Customer insights (CI) and experience (CX) ROI-focused strategy development; Customer success management; Insight analysis and behavioral modelling based on blended AI and in-person methods; Strategic communications and marketing; Management of cross-disciplinary, multinational teams; Financial administration; Project portfolio management. Areas of interest Maximizing business impact, effectiveness and efficiency through customer insights; Strategic analysis and planning of innovation opportunities; Business development; International ventures and activities; Sustainability as a lever to enable business growth; Behavioral sciences and design thinking; Balancing rapid technological change with corporate strategy, staff development and requirements of stakeholders and customers; Advanced communications.