Seniority
Other
Department
Other
Location
St Louis
Industry
Banking
Company size
82K
Contact information
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m•••••••@usbank.com
Phone
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Background
About Mark W.
I help companies smoothly adopt cutting-edge technology solutions for driving sales, loyalty, and sentiment. I have spent the last 12 years working with Fortune 100 clients to implement a variety of online and offline marketing systems and databases. With the proliferation of journey-based, next best action, and real-time offer decisioning, my expertise has evolved from direct marketing automation to include all aspects of customer data and digital channels. Currently I am looking for a role where I can leverage both my technical expertise and leadership skills to drive revenue and increase profit. My goal is to make strategic decisions about marketing software system design and oversee the implementation and use of these systems. Industry experience includes banking, insurance, retail, technology, and hospitality. Software platforms I have implemented in the past: Unica Campaign, SAS Marketing Operations Management, Unica Marketing Operations, IBM InfoSphere MDM, proprietary Customer Data Master, Unica Interact, Unica Contact Optimization, IBM Watson Campaign Automation (Silverpop), Adobe Campaign Classic, Naehas Offer Management. Recent hands-on training and certification in Adobe Real-time CDP and Azure Data Fundamentals.
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