Mark Waldman

Background

About Mark Waldman

As a Senior Account Manager with deep expertise in digital marketing, I excel in managing and growing extensive advertising portfolios for high-profile clients including Microsoft, Apple, and Coca-Cola. With a robust background in a wide array of digital advertising platforms, from paid search to programmatic and connected TV, I drive substantial revenue enhancements and campaign successes through precise data analysis and innovative marketing strategies. I am known for my strategic leadership in client relations, consistently improving engagement and retention by leveraging data-driven insights to surpass performance benchmarks and scale customer acquisition. My ability to guide teams in adopting new technologies and optimize campaign management has proven pivotal in achieving market-leading client outcomes. Committed to professional development and operational excellence, I develop comprehensive training programs and lead initiatives that enhance team capabilities and streamline marketing efforts. Expertise Account Management Client Growth & Retention Data Analysis & Campaign Management Strategic Marketing & Planning Leadership & Team Training Budgeting & Financial Forecasting Customer Engagement Stakeholder Collaboration New Technology Integration Technical Proficiency Google Analytics | Salesforce | Jira Slack | Tableau | Pathmatics Digital Marketing Tools: CPC, CPA, ROAS, SEO, SEM