Mark West

Background

About Mark West

CORNERSTONE FRANCHISE SYSTEMS specializes in accelerating franchisors' franchising plans. We provide comprehensive support to franchisors in crucial areas such as franchise partner recruitment and selection, franchise partner training and support and site selection analytics. These elements serve as the cornerstone for building a successful franchise chain. Mark West, the founder and CEO of Cornerstone Franchise Systems, has over thirty years of franchise experience in Canada, United States, Japan, China, Philippines and UAE. Many notable successes include: the growth of a specialty coffee franchise from ten units to over seventy in five countries, a 20% increase in unit sales for a store franchise and consulting for multiple start-up franchisors. CORNERSTONE FRANCHISE SYSTEM'S AREA OF EXPERTISE INCLUDE: Current Situation Analysis Initial and Early-Stage Franchisor Budgeting Franchisor Exit Strategy Franchisor Growth Strategy Franchisor Goal Setting Franchise Candidate Recruitment and Marketing Franchise Candidate Information and Selection Processes Franchisee/Franchisor Terms and Relationship Franchise Agreement and Franchise Disclosure Document Pre-Legal Preparation Objective and Effective Operations Manuals Trade Show Skills and Strategies Discovery Day Agenda and Tactics Franchise Candidate Future Success Evaluation Single and Multi-unit Franchise Candidate Expansion Strategies International Expansion Feasibility Studies Real Estate Analysis and Procurement Unit Local Area Marketing Plans Unit Store Opening Strategies Franchisor Benchmarking (2022 Annual Franchise Development Report) PAST AND PRESENT FRANCHISE RELATIONSHIPS INCLUDE: 1. The Praguery. A Vancouver based European-style Chimney Cake franchise. https://praguery.com/ 2. Peaked Pies. A handmade Australian savoury, sweet, and breakfast pie franchise. Festal KETO Cafe. A KETO restaurant specializing in delicious, healthy food. The Poke Guy. Voted number one poke restaurant in Canada. https://thepokeguy.ca/ 5. Lee's Donuts Vancouver's Best Donuts. WOOPS! From NYC! An Extraordinary French macarons franchise. Blenz Coffee A Canada-based, award-winning Specialty Coffee Franchise. Luck Ha Ha A multi-unit, China-based coconut beverage franchise. If you have a high-quality, scalable product, and you are serious about expansion, contact us for a free consultation.