Mark Willard

Background

About Mark Willard

I have spent the past thirty-three years in the telecommunications industry, serving in a variety of strategic capacities in marketing and finance for several major competitors. As of August, 2015, I have been VP of Product Pricing at Frontier Communications. Since 2019, I have been responsible for Commercial Enterprise and Small-Medium Business pricing for all Frontier products and services. Prior to 2019, I was similarly responsible for Residential pricing. In 2005 I left BellSouth to form an independent consulting company, Swimelar & Willard LLC, that specialized in Pricing Strategy and Financial Business Case analysis for telecommunications clients throughout the U.S. At BellSouth, I served for five years as Senior Director, Global Pricing Strategy, where I was responsible for the development of BellSouth’s DSL pricing strategy. Prior to BellSouth, I was Director of Operations Analysis at Citizens Communications for four years and, prior to that, Group Manager of Residential Competitive Analysis at Sprint Long Distance for seven years. I received my undergraduate degree from the University of Northern Iowa and hold an MA in Economics from Kansas State University, where I was a PhD candidate. Specialties: Pricing Strategy, Competitive Analysis, Business Case Development, Discounted Cash Flow Modeling, Market Research