Mark Yeager

Background

About Mark Yeager

Strong communication, organization, and leadership, with a curiosity to learn and take on new challenges. Developed a dinner series at HMI (Dinner for 6), where senior executives were paired with five agency members excelling in their roles. Separately, I received a certificate from NYU for the entrepreneurial work done to implement a new business idea for the agency. Currently, I lead a team directly responsible for cross-channel strategy across Capital One Consumer Banking, a major line of business for COF. Also, I oversee audience development, planning, and execution of emerging Capital One LOBs such as Tech Software, Banking Cafes, & Student Credit Card; experience with COF campaigns focused on diversity, equity, and inclusion as well. Past client work included GEICO, where I managed National planning across digital and traditional media; my role also included extensive work with Nielsen measurement and closed loop analytics. Other experience includes Welch's, i-Health, Boar's Head, Direct Auto, Eco Power, Nestle, Scion, Emirates Airlines, and Verizon Wireless.