Mark Yeomans

Background

About Mark Yeomans

An experienced insight professional working across the financial, technology and energy sectors. My experience covers a wide span of business challenges from landscape/segmentation studies, through proposition creation and optimisation and ultimately positioning and communications. While my natural leaning is towards the world of quantitative research (including conjoint and the full range of stats and modelling techniques), I also have a wealth of qualitative experience covering all the main approaches. And added to this, I have been lucky enough to be able to run projects not only in the UK, but also around the globe, including points in my career where I was based and worked in the US and Australia. While having lots of experience is no doubt a good thing, I am a firm believer in staying curious and approaching each assignment with a blank piece of paper rather than simply repeating what's been done before. The world is constantly changing and as an insight professional I like to think I am changing with it and always looking out for ways to do things better and keep learning.