Marko Hanski

Background

About Marko Hanski

As a seasoned Sales and Marketing Leader and Business Developer, I bring over a decade of experience in driving business growth through strategic sales initiatives, marketing leadership, and comprehensive business development. My expertise lies in leading sales teams, developing and executing marketing strategies, and fostering innovation to achieve business objectives. Currently, I serve as a Business Development Manager at Berner Ltd, where I am responsible for spearheading business development projects and initiatives, including process development, CRM integration, and the launch of a D2C webstore. My role encompasses commercial development for eCommerce channels, strategy work, project management and facilitating business unit management. I lead a talented team of 12 professionals, contributing to our overall business success. In my previous roles at Berner Ltd, I have successfully managed P&L responsibilities, developed sales support functions, and led category management efforts. My experience includes working as a Category Manager and Sales Support Manager, where I streamlined sales processes and developed key performance indicators, resulting in enhanced team performance and improved sales outcomes. Prior to my tenure at Berner Ltd, I held significant roles at Make-Trade Ltd, including Sales & Marketing Director and Sales & Marketing Manager. Here, I led sales teams, managed key accounts, and executed strategic marketing plans, driving substantial revenue growth and market expansion. I am proficient in various IT tools and platforms, including Office Suite, Visma Nova ERP, Merx ERP, Infor M3 ERP, SAP BW, Dynamics CRM, Shopify, and AI tools like ChatGPT and CoPilot. My linguistic capabilities include fluency in Finnish and English, with working proficiency in Swedish and basic knowledge of German. My educational background includes a Specialist Vocational Qualification in Leadership and Business Management from Winnova, BBA studies majoring in marketing and brand building from Haaga-Helia University of Applied Sciences, and a comprehensive program in sales excellence from Mercuri International. I am passionate about leading teams, driving innovation, and creating customer value. I am committed to continuous learning and development, as evidenced by my participation in various professional courses and programs focused on leadership, negotiation, and sales excellence.