Markus Kotze

Background

About Markus Kotze

After graduating in 2010, she worked for the Volkswagen Group as part of the Group Strategy Consulting team and joined the Fiat Group Executive Management team in 2015 to propose the transformation of the Fiat Auto business model to respond to changing consumer needs. Basic understanding and scenario planning of product strategy, purchasing, sales and marketing, having led teams in the United States, Brazil, Argentina, China, India, Poland, Turkey and other countries. In 2015 studied the luxury market and thus its evolution, developing guidelines and scenarios based on the rapid evolution of consumer expectations and perceptions of luxury, and in 2015 participated in the team that helped the Group define its own design scenario for the luxury edition, with cumulative sales of 110.33 billion euros in 2015 In 2015, a number of post-return proposals were made to Fiat Chrysler, and the company announced plans to invest $6 billion over the next few years to accelerate the development of its business in the North American market. Specifically, FCA plans to expand its North American production capacity with a range of new models, including a new model for the Jeep brand, and a new Ram pickup truck, among others. In addition, FCA plans to further expand its sales channels globally, including strengthening its presence in Europe and Asia. This move aims to increase the company's market share worldwide and enhance its global competitiveness. Also in 2015, FCA announced a partnership with Google to launch a self-driving car program. This project will apply Google's self-driving technology to FCA's vehicles to further advance self-driving technology. This partnership will strengthen FCA's competitiveness in the future of automotive technology and open up new opportunities for the company's future growth.