Markus Mandl

Background

About Markus Mandl

I am a passionate brand builder, senior acquisition and performance marketing leader, former competitive snowboarder and ‘almost’ successful business owner (I failed with a snowboard school start-up during university because I underestimated the importance of having a differentiated brand in place BUT I discovered my love for marketing instead). Global experience of working in International Marketing, Sales and Business Development with top-level FMCG, Hospitality and Tech/EdTech companies. With a unique blend of classical blue-chip marketing background (Coca-Cola, Yum Brands, Philip Morris) that is mixed with highly entrepreneurial start-up and challenger brand experience (EF Education First, KellyDeli, Avantgarde Creative Agency). Successfully scaled marketing capabilities and teams to drive revenue, created purposeful brands that connect with consumers, and developed compelling marketing and lead generation strategies. I’m an excellent companion on a long plane flight, appreciate a dry sense of humor, love to drive measurable change from board to field level, and rally organizations behind common goals. I thrive on: • maximizing the sweet spot of brand marketing & digital performance marketing • building high performing teams that make a difference • working in an agile, resourceful and effective way • having fun whilst achieving results and collaborating with positivity PS: Although, I’m a brand marketer by trade, I love data, numbers and digital performance channels. EXPERTISE: brand building, customer experience, brand/business positioning, data & analytics, international/global marketing, digital strategy, P&L and budgets, lead generation, business development, growth marketing, go-to-market strategy, performance marketing, SEO, PPC, Paid/Search, social media, coaching/mentoring, product development, FMCG/Hospitality/Tech/EdTech, team building