Markus Oettig
Director Global Brand Communications at Adidas
Based in Nuremberg, Germany
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Seniority
Director
Department
Other
Location
Nuremberg
Industry
Sporting Goods
Company size
92K
Contact information
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m•••••••@adidas.com
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Background
About Markus Oettig
I believe sport is the world’s most powerful form of entertainment. The best sports brands don’t just advertise - they entertain, inspire, and bring fans closer to their heroes. That belief drives everything I do. Over the past decade at adidas, I learned how an icon stays culturally relevant by balancing heritage with innovation and turning performance on the field of play into global culture. I’m a brand architect who blends strategic clarity with creative instinct and leads teams that turn ideas into movement. My background combines startup speed with global scale - from building digital brands from scratch at Rocket Internet and RCKT. to leading the creative execution of adidas’ global storytelling platform You Got This. What unites it all is a love for ideas that move people and the craft of turning strategy into stories that are remembered.
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