Marlene Polanco

Background

About Marlene Polanco

As a recent graduate with a Master of Science in Business Administration, Management from the University of Illinois at Urbana-Champaign, I’m passionate about leveraging data to optimize strategies and deliver meaningful value to clients. My background in marketing, analytics, and business administration has provided me with a solid foundation in digital marketing, data-driven decision-making, and strategic problem-solving. In my role as an Analyst at IPG Health, I utilized diverse datasets and tools to extract, validate, and interpret key product metrics, delivering actionable insights that drove client success. My experience includes enhancing data interpretation and boosting campaign performance. Previously, as an Assistant Media Planner at IPG Health, I led strategic initiatives for digital campaigns, significantly increasing user engagement and retention rates.