Marlene Schoepf

Background

About Marlene Schoepf

I am passionate about the complete lifecycle of integrated marketing from trend identification, innovative development, campaigns, sales and growth strategy to evaluation and data-driven optimization. I have over 14 years of experience from branding and positioning to end-use marketing. Talk to me about your challenges and how I can help figuring out the way forward. Who am I? An accomplished, enthusiastic marketing leader with a proven track record of designing and implementing measurably successful traditional and digital marketing, sales, product, advertising and merchandising initiatives across multiple channels. A creative thinker with a keen understanding of brands and how to successfully influence consumer purchase decisions and achieve business objectives. A skilled communicator, relationship builder and collaborative business partner, proficient at identifying opportunities, profitably expanding businesses and building strong, enduring brands. SPECIALTIES - Marketing Leadership - Brand Development and Loyalty - End-Use Market Campaigns - Strategic Planning - Tactical Implementation - Omni-Channel Marketing - Social Media Marketing and Influencer Marketing - Content Strategy - Consumer Experience - Integrated Campaigns - B2B, B2C, B2B2C, D2C - Consumer Insights - Strategic Alliances, Partnerships - Data-Driven Optimization - Marketing Automation - Process Improvement - Product Photography - Change Management - Project Management - Website and Business Site Development