Marloes Kroonen

Background

About Marloes Kroonen

Designing with purpose. Strategizing with empathy. Delivering with impact. As a Senior Service Designer at Rabobank, I craft meaningful experiences around the most pivotal moments in our customers’ lives. Whether they’re buying their first home, starting a business, or navigating financial uncertainty. I translate complex business requirements into intuitive, human-centered services that not only meet customer needs but also drive strategic value for the organisation. My work sits at the intersection of design, strategy, and transformation. I collaborate across disciplines to embed service design into Rabobank’s broader customer experience vision—aligning teams, shaping journeys, and influencing decisions that elevate both customer satisfaction and business performance. With a passion for systems thinking and a bias toward action, I thrive in ambiguity and bring clarity to complexity. I believe great service design is not just about solving problems, it is about anticipating them to create experiences that feel effortless, empathetic, and empowering. Design enthusiast? Feel free to contact me! I love to spar about this wonderful profession and it's future endeavours. Let's get better, together!