Marni Borek

Background

About Marni Borek

I’m often asked to get specific on what I do because my expertise crosses disciplines, interests and industries. First and foremost, I build and evolve brands. Mixing emerging cultural and tech signals with strategic thinking and know-how I help companies break from category conventions for growth. I am creative. I am curious. I am impact-driven. I translate ideas into outputs quickly. And most importantly, I strike the right balance between being a leader and a collaborator. For early venture startups I’ve delivered soup-to-nuts brand strategy, including everything from value propositions and positioning to go-to-market plans and campaign platforms, to creative copywriting and holistic customer experiences. For midsized and enterprise companies, I’ve redefined and sharpened brand and marketing messages, editorial/content strategies, digital platform experiences and customer engagement programs. I am passionate about shifting corporate and consumer mindsets for the collective good, and have had the privilege of working with clean tech, alternative education, workplace experience and wellness brands. In 2018, I co-founded and launched Woken—a first-of-its kind compostable espresso pods brand. Currently, I’m in the middle of prepping the launch of my startup—The Moods— a new take on hormonal and emotional wellness for women in entering and in midlife. I look forward to collaborating with like-minded people, so please reach out. AREAS OF EXPERTISE: Brand strategy, Content strategy, Trend and opportunity analysis, Marketing communications, Product marketing, Community & social strategy, Customer experience strategy, E-commerce strategy, Leadership, Team building BRAND PORTFOLIO HIGHLIGHTS: Capital Group, IBM, Intel, Target, Lululemon, MGM, Microsoft, PayPal, Samsung, and Starbucks.