Marta Bartosiewicz

Background

About Marta Bartosiewicz

Key Competencies & Experience: C-level leadership: Currently CMO at LUX MED Group, leading integrated functions: product offer development, pricing, marketing communication, e-commerce and digital platforms design & production. People leadership: • Managed large-scale, multifunctional teams (>80 FTEs). • High performance culture builder, focused on empowerment, agility and ownership. 🦾 Digital transformation: Successfully led the creation of web and mobile platforms, including the LUX MED Patient Portal and ApteGo. Hands-on UX strategy, and agile implementation. Marketing that drives revenue: • Strong track record in direct sales channels (Call Center & e-commerce). • Creator of numerous successful ATL campaigns. • DIMAQ-certified digital marketing expert with focus on performance and conversion optimization. 🫆 Brand stewardship: • Oversaw major rebranding and brand architecture projects (Grupa LUX MED, mBank, PKP). • Fluent in building premium, mass, and corporate brand experiences. 🧭 Focus on Customers: • Deep experience across B2C (students, mass, affluent, private banking) and B2B (SOHO, SME, large corporates) segments. • Certified in Customer Experience Management (CEM, Medallia). • Passionate about data-backed strategies. Vision & Values: I believe in building bridges between technology and empathy, data and intuition, strategy and execution. I thrive in environments where marketing, digital, and operations converge — and where leadership means making data driven decisions with clarity and integrity.