Marta Chicco

Background

About Marta Chicco

SHE HAS RELENTLESS DRIVE TO DELIVER” - This is one of the most empowering things said about me. I am a positive, results-driven professional with a deep passion for putting consumers first and creating real business impact (always asking,'So what?')." Ciao, I am Marta, an award-winning, hands-on insights lead who turns data into game-changing marketing strategies to fuel strong product innovation and brand growth, through compelling storytelling. I have solid experience in brand management, gained through roles in brand marketing teams that allowed me to strengthen my business acumen and deepen my understanding of brand strategy. I everything innovation-related (and I try it all!). What am I looking for next? Fast-pacing marketing roles that require combined critical and creative strategic thinking. What are my unique selling points? Business Acumen: My interest in entrepreneurial and business-led initiatives has always given me an edge in understanding and aligning research results with the right business and brand strategy needs. Throughout my experience in brand marketing and strategy roles, I have gained valuable insights into business needs and refined my skills in executing impactful strategies. Unprompted Organic Research Expertise: In addition to market research and insights experience, I have a strong background in digital, AI-driven insights and unprompted research and analytics (social, search, e-commerce) thanks to Unilever’s one-of-a-kind centre of excellence, developing and testing groundbreaking methodologies. Premium Market Knowledge: I have 7+ year experience in Premium Beauty, starting my journey in Unilever Prestige division, contributing to the creation and growth of its groundbreaking, innovative and trendsetting portfolio (10 brands in 10 years!). I am passionate about brand development, innovation and premiumisation across the marketing mix, as key pillars to business success. On a personal note: I'm a sociable, positive person who thrives in diverse environments. I'm naturally curious, always seeking new challenges and experiences to grow personally and in my career. Outside of work, I enjoy exploring new places, the great outdoors, and I have a passion for art - in all its forms- regularly attending classes. I love dogs and I support a few animal charities. My purpose is: making an impact around the world, and seeing it with my own eyes! Let’s connect and explore how we can drive growth together!