Marta Gilbas

Background

About Marta Gilbas

For over 16 years, I have been creating and executing integrated marketing campaigns for some of the biggest brands in the FMCG, beauty, and lifestyle sectors – including Amazon, Dyson, Nestlé, Mattel, and Colian. My core expertise lies in social media, influencer marketing, and branded content – with a strong focus on business impact and innovative communication approaches. Currently, as a Business Director at Mediabrands Content Studio, I lead a team of experts in developing 360° strategies that combine paid media, influencer collaborations, and non-standard branded content formats. I believe in the power of synergy, creative courage, and people development – which is why I’ve trained and mentored over 15 digital specialists in recent years. I'm passionate about new technologies, evolving content consumption models, and the role of data in marketing. I enjoy sharing my knowledge and experience by designing workshops, strategies, and solutions that make a real impact on both brands and consumers.