Marta Lamanna

Background

About Marta Lamanna

During my time at a previous communication agency, I developed a deep passion for Communication, specializing myself in CSR, traditional PR & digital PR, and social media as well. Thanks to the variety of clients and projects I've worked with, I developed a keen interest in comprehensive communication strategies that align closely with companies' brand strategies and positioning. At Fielmann, I've had the opportunity to channel all my professional skills and passions into impactful campaigns, PR strategies, special initiatives, content production and activations for social media. In my recent role, I’ve taken on significant responsibilities in social media strategy, including building an approach adapted to the new brand positioning. This involves positioning the brand across different channels, activating influencers in line with the overarching Brand initiatives, overseeing agency relationships and translating broader marketing activations into the social media landscape. I hold a Post Graduate Master’s Degree in International Relations and Languages, specializing in International Communication. I'm a native Italian speaker, fluent in both English and French (C2). I also have a natural love for Spanish and German (A2). Creativity is my core. I have a knack for handicrafts and a passion for jewelry making. In 2008, I pursued this interest by attending a Professional Goldsmith Course at the Scuola Orafa Ambrosiana in Milan. Although it started as a hobby, I now share my creations on Instagram. Feel free to check out my work at @martjewelry. Pro at writing, project management with super positive approach. Multitasking would be my superpower, but I am also super flexible, and creative, always ready to adapt and thrive in new situations. Plus, I absolutely love working with international teams!