Marta Pacini

Background

About Marta Pacini

Hi there! I'm Marta, Senior UX/UI Designer based in Florence (Italy). After graduating in Product & Communication Design at ISIA in Florence, I gained almost ten years of experience in UX design and art direction. The professional experience that has most shaped my career was the one that brought me to join the Product Design Team at LUISAVIAROMA, where until September 2024 I focused on e-commerce design app and website solutions, delivering innovative and seamless designs. Recently I joined the Design Team at Witapp, a tech house specialized in digital healthcare and medical-clinical softwares. I firmly believe that design is first about solving problems by combining creativity, usability and ease of use to help people achieve their goals in their digital journeys. Outside Figma and when I'm not in front of a computer designing new experiences, I'm a passionate analog photography and music lover.