Martijn Roffel

Background

About Martijn Roffel

With over 15 years of experience at the intersection of recruitment, marketing, sales, and technology, I bridge the gap between strategy and execution. I believe sustainable growth is achieved when systems, tooling, and people work in harmony. This belief drives my work with Styr, Ormine, and as a Certified Strategic Partner for TMA. At Styr, I serve as Client & Partner Manager, focusing on the commercial development of the Styr Dock platform. I work closely with our business partners (resellers) to support market positioning, partner enablement, and scalable implementation. I’m also involved in Styr’s broader marketing strategy and actively contribute to the development of Styr Dock, collaborating with our connected HR-tech partners to ensure our solution remains robust, scalable, and aligned with future HR needs. Styr empowers mid-sized organizations (200+) in the Benelux to design transparent and future-proof job architecture and compensation models. Our approach combines a powerful methodology with user-friendly technology. My responsibilities span strategy, partner management, and operational enablement — always with a focus on delivering value and lasting impact. In addition, I operate as a Certified Strategic Partner (CSP) for TMA, managing the business partnership between Styr and TMA. We facilitate licensing, implementation, and optimization of the TMA Method within the Styr ecosystem. I support clients in aligning talent-based development (via TMA) with structured job evaluation and reward models (via Styr), helping organizations operationalize talent-driven HR strategies. Alongside my roles at Styr and TMA, I am a consultant and trainer at Ormine — a marketing automation platform for recruitment and B2B sales. Ormine is built on a globally recognized and battle-tested automation framework (with millions of downloads) and tailored specifically for recruiting and commercial workflows. The founders of Ormine have launched multiple successful tech startups in the recruitment and marketing space, with over 30 years of combined experience in RecTech and MarTech. I focus on strategy, implementation, and training. I help teams set up automated journeys across segmentation, job mailings, lead nurturing, tracking, and ATS integration. My goal: empower teams with the tools and knowledge to drive conversion, engagement, and long-term growth. What drives me is building solutions that deliver meaningful impact; commercially, operationally, and culturally. I believe in simplicity, scalability, and technology that supports people, not the other way around.