Martin Brudek
Director Marketing Technology Management at Defacto
Based in Nuremberg, Germany
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Seniority
Director
Department
Other
Location
Nuremberg
Industry
Business Consulting and Services
Company size
122
Contact information
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m•••••••@defacto.de
Phone
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Background
About Martin Brudek
I've been passionate about marketing technology for more than 25 years and I'm not a bit tired of MarTech - it's amazing how the market has evolved in that time! Expert for digital CRM, marketing automation & MarTech strategiesWith a deep expertise in (digital) CRM, e-commerce, digital & email marketing, I help companies optimize their customer management through data-driven strategies and smart technologies. My focus is on the successful implementation and further development of CRM, loyalty and marketing automation systems to empower marketing teams to create targeted and personalized customer experiences. From strategy to implementationAs an experienced IT consultant and business practitioner, I have in-depth knowledge of enterprise & solution architecture, requirements engineering and business analysis. I support companies from the initial idea through to the selection of suitable technologies and successful implementation - always with an agile mindset and using agile project management. Marketing technology & partnershipsThe world of marketing technology is evolving rapidly - I build bridges between business and IT requirements and support companies in the integration of customer data platforms (CDP), CRM systems, loyalty management solutions and innovative MarTech partnerships for measurable success in customer management through data-based and AI-empowered process- and marketing automation.At DEFACTO, I am responsible for the delivery teams as well as CRM and loyalty solutions.Let's talk about digital innovations and successful use cases through future-oriented marketing technology!
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