Martin Hellryd
Senior Consultant at Antropo
Based in Malmo, Sweden
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Seniority
Manager
Department
General Business & Management
Location
Malmo
Industry
Software Development
Company size
3
Contact information
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m•••••••@antropo.me
Phone
5 credits+46 ••• •••• ••••
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Background
About Martin Hellryd
Organizations live or die by their connection to culture” -Grant McCracken. I am a Senior Consultant within strategic communications and business anthropology at Antropo, specializing in social science. We help organizations understand the cultures at stake, i.e. organizational change, innovation & and ideation, as well as UX & and consumer insights. Our method is qualified social research, based on business anthropology and behavioral economics – but foremost in reality. My experience includes twenty years of project leading, structuring, and managing global-scale projects, grounded in strategic marketing & and communication, consumer needs, and cultural contexts within the organization. Published author and writer. Some esteemed clients: Aspekta, Beijer Electronics, City of Malmö, Carlsberg, IKEA, Invest in Skåne, KREAB, Lindab, Lund University, Nordic Suga, OneMed, Optimera, Procurator, Stryker & Sysav. Contact: martin@antropo.se +46 709 20 39 06 See You :)
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