Martino Guggiari

Background

About Martino Guggiari

I have a private label pan-EU Amazon account that is doing pretty well for which I developed and managed fashion accessories at the top of their categories in pan-EU. You can see my products by typing "GUGGIARI" on any amazon marketplace or on guggiari.com (Italy only). I am also working as a Brand / PPC manager at Heroes, one of the top e-commerce aggregators in the space. My role is to unlock the maximum potential of various top products across all marketplaces and categories using data, intuition and advanced automation tools. Other experience and ongoing projects: 1 - Shopify - Guggiari.com (As of right now, IT only) After some less successful investments in other marketplaces (Zalando, Ebay), I understood the value of having a DTC website. I am right now investing a lot of time, energy and money into making this work. I am wearing many hats to learn as much as possible, and I hope I can find the right formula that works so that I can scale the project. At the moment, as an MVP, I am using FBA to ship out products, but I am planning in the next six months to get to the point where I have my own warehouse. 2 - B2B expansion I am slowly starting to establish some connections in the Italian B2B distribution. At the beginning of 2023, I started selling my products in Tabacco shops across Italy. If you are a distributor or physical retailer that deals in accessories, hit me up :) 3 - NPD I am always doing market research, dealing with suppliers and P&L tables to find suitable products. It's definitely a skill that, over time, I developed working on my brand and for Heroes. Contact me if you want to chat about product development/management, e-commerce, PPC, and marketplaces!