Marty Aaron

Background

About Marty Aaron

Greetings! I’m Marty Aaron, a dynamic and analytical professional with 15+ years of experience in Product Management, Marketing, and User Experience design across a variety of industries on a global scale. I am a natural leader with a proven history of mastering and leveraging the intersection between product management, product marketing, and user experience in order to drive efficiency, branding, increase sales, and strengthen customer loyalty. I possess a demonstrated talent for anticipating, identifying, and capturing opportunities that improve products and operations aligned with the customer needs, market demand, the organizational mission, and business objectives. While others take pride in meeting all standards set before them, my passion is for delivering results that reach beyond organizational expectations, creating a win-win scenario for everyone involved. Please feel free to contact me at martylaaron@gmail.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances. Warm regards-Marty Aaron Areas of expertise include: Developing strategic plans, product roadmaps and action plans to support corporate strategy. Lead corporate positioning, branding activities and value messaging. Identify and follow key technology, competitive and market trends. Assess market and customer business needs to create new product business cases. Establish market pricing and prepare forecasts by product line. Develop comprehensive Go-to-Market strategies. Manage vendor partner relationships for current and future products. Develop and expand distribution channel partners.