Marwan Khalifa

Background

About Marwan Khalifa

I’m a data-driven professional with 8+ years of experience leading content operations, digital marketing, market research, and cross-functional project coordination. I specialize in turning data into actionable insights using tools like DBMS, Power BI, Looker Studio, Google Sheets, Excel, HubSpot, Notion, Airtable and Apollo. Whether it's optimizing email campaigns, managing CRM databases, or supporting strategic decision-making with analytics, I bring a mix of creativity to every role. My prior experience includes content publishing, audience segmentation, lead generation, and stakeholder reporting, backed by strong communication and organizational skills. I'm passionate about helping businesses grow by building systems, improving processes, and driving performance through insights. Core Competencies- Strong task management and deadline adherence - Effective time management and workload prioritization - Proficient in project management tools and workflows, including Slack, Trello, and Notion- Experienced in email marketing and CRM Tools like HubSpot, ZOHO CRM, Zendesk- Experienced in lead generation platforms such as Apollo.io, GetProspect, and Contactout- Skilled in market research, including surveys, questionnaires, focus groups, and analyzing data from various sources, focusing on both quantitative and qualitative research methods to understand market trends - Skilled in data analytics tools like VLOOKUP, XLOOKUP (Google Sheets), Pivot Tables, Power Pivot, Looker Studio and Power BI- Proficient in data management systems reporting with a Proficient scope of qualitative & quantitative data analytics. Additional Skills- Adept in design tools, including Canva and Photoshop, for creating visually appealing content- Good understanding of the IT sector, digital marketing, and creative content - Proficiency in reviewing and proofreading for grammar and punctuation accuracy