Mary Beth Mayer

Background

About Mary Beth Mayer

Enthusiastic and well-rounded professional with extensive experience in developing and executing marketing and product strategies primarily in franchising and consumer goods organizations. Demonstrated ability to combine business management skills, creative vision, and industry knowledge to position a marketing department as a key partner in organizational growth. Committed to building partnerships to successfully integrate branding initiatives and marketing programs into the fabric of business operations. Applies a participatory approach to lead teams and strong negotiation skills to establish relationships with outside vendors. Unique background in franchise operations, creating consistency across national, regional, and local channels, and working with global partners. Extensive experience traveling and working internationally.