Mary Beugelsdijk

Background

About Mary Beugelsdijk

Accomplished, insight-driven marketer with diverse category experience on both the agency & brand sides of the business — elevating team performance, leading critical initiatives, and positioning brands for opportunity and growth.My contributions since 2008 include:• Most recently, serving as a founding member of beverage company Dutch Bros.’ Brand & Product Marketing team — playing a key role in accelerating company growth during its rapid national expansion while leading marketing for its quickly growing energy drink line, Rebel.• Supporting several brands within Molson Coors portfolio across six years and four roles, including overseeing national partnerships & activations on flagship brand Coors Light, driving growth for economy brands Hamm’s & Steel Reserve, enabling modernized media decisions at the local level for all brands in the central US, and managing national media efforts for two storied legacy brands, Miller High Life and Coors Banquet.• I began my career rising through the media ranks of top-tier global agencies Starcom MediaVest Group and OMD — becoming an indispensable partner to Hanes, Champion, Porsche, and Walgreens. Above all, whether leading teams for a global brand, emerging startup, or world-class agency — I bring the best out in cross-functional teams, drive transformative results and deliver consistent repeatable success. I am a well-rounded marketing leader with expansive industry experience and expertise who thrives in pairing a brand’s unique identity with tangible insights to bring big ideas to life, deepen the consumer/brand connection, and drive near & long-term success.AREAS OF EXPERTISE:BRAND PLANNING & STRATEGYPositioning & Identity • Persona Development • Customer Journey Mapping • Media Planning & Buying • Messaging & Communications Strategy • Campaign & Content Development360 MARKETING & CHANNEL ACTIVATIONTV & Video • Digital • Social • Retail/Shopper • E-Commerce • Strategic Partnerships • Influencers • Loyalty & Rewards • Print • OOH • Experiential • Public RelationsDATA-DRIVEN DECISION MAKINGQualitative & Quantitative Research • Category Analysis • Segmentation • Analytics • Human-Centered InsightsBUSINESS OVERSIGHT & DIRECTIONP & L/Budget Management • Business Development • Growth & GTM Strategy • Product Innovation • Forecasting • Process ImprovementCROSS-FUNCTIONAL TEAM LEADERSHIPTeam & Culture Building • Talent Mentoring • Leadership Consulting & Guidance • Navigating Matrixed Organizations • External Stakeholder/Partner Management