Mary Gottenborg

Background

About Mary Gottenborg

Mary Gottenborg is an accomplished General Manager, strategist, and marketing executive with proven ability to create vision, define strategy and deliver profitable growth and profitability for global medical device and diagnostics businesses. She is skilled at uncovering customer insights and translating them into effective strategic plans, new product roadmaps and marketing plans that drive growth. Mary excels in new product launches and portfolio management. She is a passionate leader with contagious energy; she has a strong ability to recruit, coach and lead high performing teams. Mary's experience ranges from launching products in early stage companies to directing growth strategies for $1Billion mega-brands in Fortune 100 companies. Specialties: Strategic Planning, Leadership, Brand Building, P&L Management, Marketing Plans, New Product Development, New Product Launches, Go-to-Market Strategies, Segmentation, Targeting, Positioning, Value Proposition, Product Portfolio Roadmap, Global Demand Generation, Omni-channel Marketing, Digital Marketing, Voice of Customer (VOC), KOL Management, B2B Marketing, DTC Marketing, Marketing Communications, Change Management, Talent Management, Coaching and Mentoring, Team-building.