Mary Henslee

Background

About Mary Henslee

20+ years experience in channel/brand marketing and marketing communications. Accomplished marketer and respected leader with a track record of delivering increased brand awareness, product adoption and revenue growth.• Innovative driver with proven ability to develop and implement marketing strategies and tactics to achieve business outcomes• Principle-based decision maker experienced in using research and customer insights to develop effective marketing strategies and tactics • Integrated marketing expert experienced in delivering consistent messages across a multi-channel marketing mix • Recognized leader and collaborator with experience managing human/dollar resources and driving cross-functional teams• Accomplished public speaker with extensive C-level exposure and track record in successfully delivering client presentations • Proactive communicator who leads through building relationships and influencing stakeholders across all levels of the organization • Process improvement champion with an eye towards driving more efficient execution and improved business resultsSpecialties: • Strategic and tactical planning• Creative development and execution• Marketing communications and content development• Web and social marketing strategy• Customer acquisition and retention• Direct marketing and personalization• Event management