Mary Mathisson

Background

About Mary Mathisson

Ever say, “Dang it, they got me,” when you see a Facebook ad that makes you slow your scroll long enough for a second look? Me too. I wonder what it is about this ad that grabbed my attention. Is it the image, the targeting, my sudden overwhelming need for this product, or could it be. the copy? 🤔 Of course, it’s the copy! And not just because I’m a copywriter. All of those elements are important, but it’s the copy (especially the hook) that ties everything together to create a highly effective Facebook ad that converts attention into action. Yes, I know people are running off to Tik Tok and YouTube land after iOS 14, but your people are still spending time on Facebook. Wouldn’t it be great to find an easier way to connect with them that doesn’t mean chasing after “what’s working now”? Here’s what I’m talking about: Digging deep with avatar research so you know exactly who you’re talking to and what to say to them. Getting specific with targeted messaging that makes the right people wonder, “How’d you know I was looking for this?” Looking at your product from different angles to attract new audiences. Here are 3 ways I help business owners boost their profits with their Facebook ads by getting back to basics. Hook ‘em with a story By understanding what grabs your best customers’ attention I’ll create intrigue with a story that leads them to what’s next. You know. “See More,” “Learn More,” “Buy!” 2. Make it feel like a post from a friend A bit of story + a message that resonates = an ad people actually enjoy. Facebook wants that too, and will adjust your “quality score” depending on how people interact with your ads, which can result in your ads being seen by new audiences. Remember where they live Picture your next customer enjoying a private moment with their phone, catching up with friends and family on Facebook. They didn’t go there to shop, but when they come across your ad it looks natural in their feed because it’s authentic and it’s tailor-made for them. If you’re ready for a fresh take with Facebook ad copy that gets the right people to say “YES!”, I’d love to talk. Please drop me a line at mary@marymathisson.com #copywriting |#facebook |#linkedinmarketing |#advertisingandmarketing