Mary Schaefbauer

Background

About Mary Schaefbauer

I am a creative professional characterized by skilled writing, effective collaboration, and an entrepreneurial bent. Building compelling and unconventional marketing campaigns in the B2B space is my passion, and I have a strong track record of creating industry-first and recognized campaigns. I'm responsible for concept-to-execution management of communications, collateral, and campaigns for a broad range of internal and external audiences across various media channels. My career highlights include: Leading full overhaul of Würth Industry North America's website for accuracy, customer focus, SEO, and user-friendliness, and writing all updated copy Functioning as production manager, content strategist and primary content editor of industry-first and globally renowned YouTube series, Würth Knowing Managing strategy, coordination, creation, and execution of content for five social media accounts with distinct brands and audiences Collaborating with international colleagues to conceptualize quarterly international marketing campaigns and writing campaign copy Activating interest in corporate YouTube channel and growing subscriber count by over 500% in one year Directing the creation of a refreshed and distinct written and visual brand identity Managing corporate and executive communications for parent company and four divisions