Marysol Olvera

Background

About Marysol Olvera

With over five years of experience in marketing and publicity, I specialize in developing innovative strategies that enhance brand awareness and drive engagement. Currently, as a Marketing Specialist at North Shore Living, I focus on social media and industry marketing, creating targeted campaigns to strengthen brand presence and reach key audiences. Previously, as a Marketing and Publicity Associate at Insight Editions, I crafted press releases, pitches, social media content, and marketing plans for major licensors, including Disney, Warner Discovery, Paramount, Netflix, and The Henson Company. I also managed social media campaigns, influencer activations, advertising, and asset distribution while overseeing the department budget and tracking campaign performance. My passion for travel and tourism led me to work as a Public Relations Intern at Visit California, where I managed the media website, curated content for journalists and partners, and coordinated travel itineraries and PR packages for over 30 influencers and travel brands per campaign. I also supported major company events and assisted senior staff with presentations and reports. Currently pursuing an MBA at Pepperdine Graziadio Business School, I am honing my expertise in business administration and management. With strong skills in digital marketing, SEO, and writing, I am dedicated to delivering impactful solutions and driving measurable results. My goal is to leverage my experience to create value for brands and their audiences.