Massimo Bufi
Head of Analytics at Truth Consulting
Based in London, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
London
Industry
Business Consulting and Services
Company size
76
Contact information
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m•••••••@truth.ms
Phone
5 credits+44 ••• •••• ••••
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Background
About Massimo Bufi
Marketing Analytics Consultant with 20 years of experience across a wide range of sectors, including FMCG, Technology, Financial Services, Government, and Transport.As a marketing statistician and methodologist, I specialise in applying analytical rigour to generate insights for business marketing. I have extensive expertise in methodologies such as Customer Experience (CX), Brand & Communications, and Segmentation analysis. Additionally, I am proficient in programming with SQL, SAS, and RStudio, ensuring robust and actionable data-driven solutions.
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