Massimo Mandelli

Background

About Massimo Mandelli

Through my professional experience in consumer goods retail (online/offline) I have developed competences in the following areas- Marketing & Communication: market analysis, brand management, creative direction, integrated communication, content management, one-to-one marketing, direct marketing - Business Development: market strategies, inventory selection, merchandise and on-line development,commercial agreements and partnerships - Retail Management: development of stores networks, assortment selection, customer satisfaction, staff training on sales techniques, store management and visual merchandising, customer experience- Supply Chain Management: management of logistic providers, stock, handling and delivery optimization- Customer Service Management: inbound and outbound call centre, customer assistance. Database driven activities, upselling, cross-selling, churn rate reduction- CRM & Database Management: development, segmentation, modelling of the customer base. Datamining, merge/purge, variables enrichment, campaign targeting, statistical analysis in a multichannel approach- Print Management: deep knowledge of paper and graphic industry and postal services providers- Project Management: activities planning, resources allocation, process mapping, execution control, reporting, budgeting.