Mathieu Dedecker
Co-founder at Neonwhale
Based in De Pinte, Belgium
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Seniority
C-Team
Department
General Business & Management
Location
De Pinte
Industry
Food and Beverage Services
Company size
5
Contact information
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m•••••••@neonwhale.com
Phone
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Background
About Mathieu Dedecker
15 years experienced marketing, product and innovation manager in FMCG. My key drivers: a passion for products and innovation, combined with a strong drive and creativity. Committed & solution oriented, with and open and positive thinking. Entrepreneurial, and strongly believing in sharing, motivating and using the strength of teams Expert in- Managing the full launch of a product from conceptualization to market launch - Innovation strategy development - Leading brand strategies, marketing plans, international category vision - Initiating strategic market research and analysis as input for top management decisions - Managing P&L of a full portfolio - Developing the full customer lifecycle looking at retention, upselling & cross selling - Leading portfolio & format strategy in close collaboration with sales and supply chaing - Conducting massive ATL & BTL campaigns - People management (project teams)- Implementing adapted trade solutions and events
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