Mathieu Piron

Background

About Mathieu Piron

Unshakable optimist digital marketing & omnichannel manager skilled in leading transformational organizational change and the way businesses think and operate. I act as driver and change agent within my organisation and as a person that brings strategy, projects & services into life with tangible and lasting impact at global, regional and local levels. I empower various stakeholders to adopt change and to take part in impactful digital and omnichannel transformational projects and unlock the full potential of digital innovation Accountable for digital transformation, innovative marketing strategies and deployment of business processes and capabilities to address healthcare professionals and patients preferences, needs and challenges linked to breakthrough innovations Responsible for creating and designing omnichannel integrated & comprehensive customer engagement plans and leading eLearning/disease awareness campaigns (for Medical, Commercial and Market Access including Patients Services). Responsible for setting the direction of projects, building the right team, following the project at all stages including messaging strategy & content marketing, engagement strategy through combination of right content, right channels empowering the end user to take advantage of content and channel. Communicate the regional omnichannel customer engagement planning strategy to international leadership and internal key stakeholders My areas of expertise include digital marketing strategy, customer engagement planning, design thinking, project management My philosophy? Try to distill complex ideas or designs down to their essence, leaving behind only what is essential and indispensable. Simplicity fosters clarity of purpose, making it easier to prioritize and focus on what truly matters. It allows room for innovation and creativity, as simplicity often sparks ingenuity and new perspectives #DigitalMarketing #Omnichannel #CustomerExperience #Innovation #Pharma #Strategy #Creativity mathieupiron@hotmail.com All thoughts shared here are my own.