Mathilde Blanc

Background

About Mathilde Blanc

Passionate about growing & streamlining businesses to deliver great products & services. Currently Co-Founder and CEO at BLANC. BLANC is London’s no.1 dry cleaners & tailors, online and off, delivering a better clean for delicate & luxury garments in a sustainable way. Our business operates around 4 centrally located physical stores and a London-wide pickup & delivery service, so I manage the 4 products I built for it with my teams: our POS software (sales & CRM), our Production software (Factory management), our Logistics software (Route Management & Driver App) and our PWA App (download on the app store). I am obsessive about building easy to use, effective experiences that centre around the real people that use them, products that make their lives/work lives better. I listen, investigate and problem-solve for a living. As co-Founder & CEO, I am heavily involved in the physical and digital marketing and operations of our business which gives me a holistic view of problems and solutions. I started my career working at JPMorgan in the Leveraged Finance team, which gave me the tools and methods to analyse businesses from diverse industries, followed by the Virgin Group, where I worked in Richard Branson’s family office looking into new and existing private equity ventures and sitting on the board of a number of his privately-owned businesses. Things I can drive in a business and that you can ask me about because I have actually done myself at some point: web and mobile design, user experience, digital architecture, agile software development, software testing, Product ownership, process automation, email design & development, email & SMS automations, ecommerce, payment system integration, brand creation, branding and communication, SEO and content marketing, acquisition marketing, social media, fundraising, business modeling, investor reporting, hiring, motivating and managing a cross-disciplinary team. Tools I use or have used on a daily basis- Productivity: Notion, Trello, Asana, Telegram - Design: Figma, Canva (+Adobe Illustrator)- Dev: GitHub - Payment: Stripe - Digital Marketing: Sendgrid (Email), Twilio (SMS)- having moved on from ActiveCampaigns, MailChimp and MailerLite (ask me why!)- Online Ads: Google Ads, Google Analytics - Software integrations: Shopify, ZenDesk, Route4Me