Matt Adamson

Background

About Matt Adamson

A dynamic manager with a unique and extensive combination of solid leadership, customer-based skills, and a strong vision for development and growth. Excellent balance of marketing implementation, client engagement, and business strategy experience to achieve powerful bottom-line outcomes. Demonstrates expertise in leading by example, setting high professional standards, building relationships and team values for measurable results. CORE COMPETENCIES Project Management Team Leader / Mentor Operations Management Budget Analysis / Forecasting Grant Writing Donor Development Public Speaker New Business DevelopmentSELECTED ACCOMPLISHMENTSDue to massive, sudden staff turnover, the Tucson Botanical Gardens (TBG) gardening staff had shrunk to only three part-time positions. For a large 5.5-acre property, an ideal staff would include five full time gardeners with numerous volunteers. Retained a local boutique landscape company for manpower needs, with its owner acting as a horticultural consultant, and organized an aggressive hiring campaign. RESULT: Promoted several volunteers into paid gardening positions and hired a new horticulture manager, which created a cohesive, hard-working, and harmonious staff. Board members subsequently stated that the gardens had never looked better at any point in its fifteen-year history. TBG marketing department needed to aggressively bring in visitor revenue after two years of soft pandemic-related attendance. Analyzed departmental practices and determined that hiring an outside ad agency would maximize limited marketing budget. Through this partnership, media buys and public awareness increased significantly. RESULT: The Tucson Botanical Gardens had its best visitation year in its entire history.