Matt B.

Background

About Matt B.

Matthew Baird is a relationship-driven sales leader with over a decade of experience building meaningful partnerships and empowering teams across the North American technology landscape. His approach centers on understanding people—from enterprise stakeholders to channel partners to internal team members—and creating collaborative environments where everyone succeeds. With a foundation in international business and project management expertise, Matthew excels at connecting with diverse audiences and translating complex technical concepts into clear business value. He is recognized for his ability to quickly establish trust, mentor high-performing teams, and align cross-functional groups around shared goals. Matthew's leadership philosophy emphasizes empathy and genuine partnership. He believes in empowering others through coaching, collaborative problem-solving, and strategic insight, creating lasting relationships that drive sustainable business growth. Core Competencies · Relationship Building & Partnership Development · Team Leadership, Mentoring & Coaching · Executive Stakeholder Engagement · Consultative Sales & Solution Development · Cross-Functional Team Alignment · Client Discovery & Needs Assessment · Channel Partner Enablement & Support · Project Management & Team Coordination · CRM-Driven Relationship Management · Customer Success & Retention Strategies Key Achievements & Metrics · Doubled U.S. revenue at PeopleToGo through strategic relationship building and market development · Achieved 104% increase in customer win ratio by aligning solutions with client needs through consultative approach · Mentored and led teams of Inside Sales Account Managers, fostering collaborative, high-performance culture · Developed co-branded service offerings with channel partners, creating mutually beneficial growth opportunities · Managed $1M+ annual revenue portfolio of enterprise IT accounts through long-term strategic partnerships · Successfully coordinated nationwide deployment across 650+ locations for major Canadian bank · Grew U.S. service revenue by 100% through relationship-based sales with partners and direct clients