Matt Baldwin

Background

About Matt Baldwin

Professional Summary: Dynamic and results-driven Digital Marketing Lead with 10+ years of expertise in crafting and executing data-driven digital strategies for non-profit organizations, complemented by 12 years in marketing and advertising agencies. Proven track record in driving impactful campaigns through paid media, SEO, and digital innovation. Adept at leading teams, leveraging analytics, and utilizing advanced technologies (including AI) to deliver measurable growth and create meaningful connections. Passionate about purpose-driven work that delivers value to society rather than shareholder profits. Key Skills • Digital Strategy & Execution: Expertise in leading and optimizing multi-channel campaigns. • Paid Media: Advanced proficiency in Google Ads, Meta Ads, TikTok, LinkedIn Ads, and YouTube. • SEM/SEO: Proven ability to improve search rankings and ROI. • Data Analytics: Skilled in Google Analytics, Meta Insights, and Dashthis. • Email Marketing & CRM: Proficient in Mailchimp, HubSpot, Salesforce, Kajabi, and Jotform. • Team Leadership: Experienced in mentoring teams and driving results. • Mission-Focused Campaigns: Strong alignment with non-profit and health sector goals. • Tech-Savvy Solutions: Proficient in Raisely, WordPress, Squarespace, and Wix. • Budget Management: Successfully managed budgets up to $2M with strong ROI. Achievements Led a digital project reducing STIs in under-30s, achieving 600K engagements and 34% national recognition in 12 months. Increased mentoring relationships by 42% in 12 months through strategic digital initiatives. Directed campaigns boosting cervical screening rates among CALD and refugee women in Western Sydney. Finalist in Australian Podcast Awards for "Talking Frank"(Sex & Relationships category). Awards at Cannes, London, New York, and Australian Marketing & Advertising Festivals.