Matt Blackmore

Background

About Matt Blackmore

I help brands grow by connecting performance marketing, technology, and strategy into one unified system that drives measurable revenue. Over the past 15+ years, I’ve led marketing transformations across startups, agencies, and multi-brand portfolios: Managing $35M+ in annual media budgets across enterprise clients (e.g, Volkswagen, Wendy’s, Planet Fitness, Serta Simmons) and building full-funnel growth engines for both B2C and B2B businesses. My work spans DTC e-commerce, CRM integration, and paid media leadership for high-growth and enterprise brands alike. I specialize in the intersection of marketing and technology: turning data, automation, and creative storytelling into predictable growth. Whether scaling e-commerce, optimizing acquisition funnels, or connecting CRM and paid media, I focus on ROI, operational efficiency, and sustainable momentum. Core Strengths- Paid Media Strategy (Search, Social, Programmatic, Retail Media)- CRM, Marketing Automation & Lifecycle Journeys - E-Commerce Growth & Website Optimization - Demand Generation (DTC & B2B)- Attribution, Analytics & Data-Driven Decisioning - Cross-Functional Team Leadership & Growth Operations Philosophy: Great marketing isn’t about more channels. It’s about sharper systems, smarter insights, and teams empowered to make data count.