Matt Boblett

Background

About Matt Boblett

As a recognized leader in digital event strategy at WTWH Media, I manage a high-performing team of webinar producers across 34 brands in three diverse verticals—engineering, healthcare, and food/retail/hospitality. I led the transformation of webinar production into a holistic, project-managed operation encompassing content, marketing, design, reporting, and client engagement. Key achievements include: • Spearheaded the standardization of webinar workflows across all brands and verticals, streamlining processes and enabling seamless cross-team collaboration. • Introduced project management best practices for the team and organization in Monday.com, enhancing transparency and organizational alignment. • Partnered with developers to integrate On24 webinar platform data with enterprise-wide analytics systems, enabling more robust performance tracking and reporting. • Delivered actionable insights and trend analysis to senior executives, guiding strategic decisions on editorial planning, client services, and event scheduling. • Led design modernization efforts by coordinating with creative teams to build scalable Photoshop templates and brand-consistent visual assets. • Personally executed high-impact webinars end-to-end—designing and running the marketing campaigns, customizing attendee experiences, optimizing content with editorial input, resolving technical issues, and delivering post-event analytics. • Honored as "Rookie of the Year"(2022) for driving innovation and excellence in webinar strategy and execution. • Webinar team recognized as the best performing team in the organization for 2023 and 2024.