Matt Briel
Chief Marketing Officer at Lulu Press, Inc
Based in Raleigh, United States
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Seniority
C-Team
Department
Advertising & Marketing
Location
Raleigh
Industry
Book and Periodical Publishing
Company size
538
Contact information
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m•••••••@lulu.com
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Background
About Matt Briel
As Chief Marketing Officer at Lulu, I partner with publishing houses worldwide to solve their most pressing challenges: inventory risk, global distribution complexity, and backlist monetization.Having worked with indie publishers, boutique imprints, and major trade publishers, I understand the delicate balance between tradition and innovation. POD isn't about replacing offset printing - it's about strategic deployment where it makes the most sense for your catalog.Let's explore partnership opportunities if you're: A publisher seeking to optimize inventory management • Looking to revitalize your backlist catalog • Expanding into international markets without local inventory • Interested in sustainable publishing practices • Ready to improve margins on mid-list and long-tail titles
Decision-makers
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