Matt Clack

Background

About Matt Clack

I'm an award-winning creative leader with a passion for innovation and a talent for turning big ideas into impactful campaigns. With 10 years in agencies and 10 years of experience at Google, 8 of which were spent immersed in the vibrant creative landscape of Japan, I'm an expert in crafting integrated campaigns that not only grab attention but also deliver real results. My deep understanding of the APAC market, particularly Japan, India, Korea, Australia, Taiwan, and Singapore, allows me to develop culturally relevant and impactful B2B, B2C, direct, experiential, retail, and event campaigns that resonate with diverse audiences. My secret sauce? A unique blend of strategic vision and an unwavering attention to detail. I'm all about seeing the big picture while also obsessing over the little things that make a campaign truly shine. I'm constantly pushing boundaries, exploring new ideas, and finding innovative ways to connect with audiences on a deeper level. But it's not just about the work for me—it's about the people. I love building tight-knit teams where everyone feels empowered to share their unique talents and collaborate on something truly special. Whether I'm leading a team of creatives at Google or running my own passion project, FroGo™ (a super cool, reimagined ice cream truck experience), my goal is always the same: to create work that matters, tells a story, and leaves a lasting impact. My portfolio includes integrated campaigns spanning TV/Film, social, digital, OOH, social media, design and brand. Proficiency in Figma, InDesign, Photoshop, Illustrator, Keynote, and rest of the Adobe Suite