Matt Cooper

Background

About Matt Cooper

I make hard-to-understand technology feel human, credible and commercially urgent. And I do it with discipline, speed and conviction. I am hands-on by choice; I design. I write. I research to the nth degree. I provide everything my team needs for success.I lead global marketing for a company with the potential to reach 5.5 billion humans worldwide. But scale isn’t the story. Clarity is. I specialise in turning complex identity, fraud prevention and network API products into propositions that decision-makers instantly understand and want to buy. Without dry jargon and tired ‘blue techiverse’ or gen. AI imagery. Yawn.I create attention-to-detail-rich product marketing and positioning using humans, with engaging copy and strong graphic design that tells memorable stories that others just love to ‘borrow’.I helped take a global mobile identity SaaS B2B brand from early growth to international scale, reaching billions of users.I shaped a product narrative and brand that supported a £3m seed raise and preparation for a $25m Series A.I defined and led our mobile identity, anti-fraud, and Open Gateway network API GTM, aligning product messaging with Tier-1 banks, fintechs and enterprise buyers.I organised and delivered a successful first-of-its-kind tri-telco, whole-ecosystem industry event in Dallas, bringing together competing operators, partners, and customers to launch network APIs in the US.I negotiated and executed a £1.2m EFL sponsorship and built a 64-point activation strategy that significantly expanded brand visibility beyond the identity sector.I led a striking, end-to-end brand transformation, from brand concept to hands-on build, aligning design, product narrative, and SEO.I built high-impact commercial assets used globally by sales teams, partners and executives to win business.I dramatically increased brand awareness and market presence across global regions.I won numerous industry awards and beat 242 global entries in a demanding GSMA/China Unicom use case team challenge, strengthening international credibility.I am happy to sell too; I bridge product, sales, and marketing by understanding tech deeply enough to challenge it, listening to what clients want, and then communicating and translating what we do into commercial advantage for our customers and partners, while teaming this with an extremely high-standard, highly-responsive white-glove service for partners, clients, and leads.I define our product stories, energise our brand, and tightly align our marketing with revenue.