Matt Everson

Background

About Matt Everson

I build companies that solve real problems.For over 30 years, I've helped people navigate their most critical financial decisions: investing for the future, planning for retirement, rebuilding after disaster, and protecting legacies. When the stakes are high and the path forward isn't clear, I help people find the right solution.After selling a successful financial advisory firm, I co-founded BW Builder to address a specific failure in the insurance industry. After a wildfire destroyed over homes in Santa Rosa in 2017, I identified a problem: insurance companies routinely undervalue reconstruction costs, leaving families financially stranded. We've created over 500 estimates and helped recover more than $250 million for families rebuilding their lives.At illuminote, we're solving another broken system: the authentication of estate planning documents. Proving the validity of estate planning documents like trusts shouldn't be a burden on grieving families. I'm drawn to businesses that do more than scale. The companies I build are meaningful because they address real pain points with practical solutions. Profit matters, but so do people and communities. When you can serve all three, that's where lasting value lives.