Matt Garrett

Background

About Matt Garrett

I build marketing and customer engagement systems that connect brand, data, and experience to drive sustained growth. My career has centered on helping organizations move beyond traditional marketing to design customer-led growth engines—where lifecycle strategy, personalization, and engagement drive long-term value. I started my career in analytics and predictive modeling within financial services at Equifax, building segmentation models and CRM systems in highly regulated environments. That foundation continues to shape how I approach marketing today. Since then, I’ve worked across global brands and enterprise platforms to design and scale engagement systems, including: Membership strategy development with Nike supporting growth to 150M+ members Loyalty and community platform development for Tractor Supply Company (20M+ members) Customer segmentation and lifecycle strategy for American Express Membership Rewards Brand and growth transformation at Augeo, improving pipeline, engagement, and retention I operate at the intersection of brand, analytics, and customer experience, partnering closely with executive leadership across marketing, sales, and product to build scalable growth systems. I’m particularly interested in organizations navigating transformation—where customer engagement, digital experience, and data-driven marketing are critical to growth.