Matt Gilbert

Background

About Matt Gilbert

Leading a wonderful collective of gifted geeks who give me great joy from their brilliant problem solving and technical imagination. At the heart of Versantus, we do clever bespoke website development, build user-focused enterprise software, and do some very cool AI and machine learning development. As an agency, we live our values of quality, learning, being good, and collaboration. And in my role I focus on operational excellence, our sustainable strategy, and ensuring we have the very best, highly engaged talent. I work closely with Project Managers and our Design Lead, building and shaping the role of our technical team within the wider business focusing on how we deliver business value and development excellence. I also have a broad digital marketing background, with extensive experience in multi-channel marketing marketing, content strategy, and conversion optimisation. That includes leading short and long term projects for small, medium, and multi-national businesses, and the management of successful digital project teams, with proven track records- 20+ years marketing and content development both agency and in house- 5+ years specific in house digital strategy and content development for global B2B manufacturers working across automotive, healthcare, industrial and logistics- Experienced working with leading commercial brands across ecommerce and service, B2B and B2C- Research and market insight driven, with focus on content that gives tangible value. Strategic Marketing Skills - Full service / integrated marketing planning and campaign development - Siloed campaigns - Email (tactical, automation, sales vs awareness), PPC (Google, Facebook, LinkedIn, Bing), SEO (growth, recovery) Tactical Marketing Skills - Search Engine Optimisation (SEO)- Consultancy, auditing, local SEO, Technical SEO, Keyword Analysis and strategy - Paid advertising - Google, Facebook, LinkedIn, Bing - Emarketing - UX :On page experience, journey development, information architecture- Content strategy - SEO Content, awareness and link content, conversion focus Audit, analysis, research - Google Analytics - Analysis, reporting, installation, ecommerce tracking - Advanced Google Tag Manager - Content analysis, information architecture, content marketing & content for conversion - Advanced Google Suite for deep dive analysis